Florida's Oldest United Methodist Church with Sunday Services at 8:00am, 9:30am, and 11:00am

Staff Resources

COMMUNICATION POLICIES AND PROCEDURES
First United Methodist Church of Pensacola is a growing and thriving church with numerous activities and opportunities for service, fellowship and worship.  Part of our job as staff is to effectively communicate this to the congregation, community and the world.  By following a few communication guidelines, we can better communicate this life-changing information in a professional, polished and effective manner.  Please read and use the guidelines and resources listed below.  If you have any questions or comments regarding Communication Policies, please contact Jeb Hunt, Director of Communications.

QUICK LINKS:
Logos and Graphics
Color Palette

Font and Typography
Preferred font: Avenir Next, 11 pt

General Rules for First UMC Pensacola Print Publications
1. Use only one font throughout the document.  The use of single font makes the design more unified and aesthetically pleasing. It also makes things easier to read and less cluttered. The preferred font at First Church is Avenir Next, 11 pt.
2. Avoid hard to read fonts. Although fonts can set a mood or atmosphere, readability and legibility are more important when it comes to communication.  Avoid fonts with heavy swirling strokes, most cursive fonts, and other decorative fonts.
3. Use complete sentences and proper grammar. [Don’t type in ALL CAPS or use multiple punctuation (!!!)]
4. Bold and italics should be used, where appropriate, but not overused.
5. When including a time in your article, please follow these general rules: Time listed in a headline or title should be written AM or PM (caps, space after number, no periods – Example: Men’s Bible Breakfast, 10:00 AM). Time included in the body of an article or in a sentence, should be written am or pm (small case, no space, no periods – Example: Join us for coffee at 8:00pm.) If space allows, please write the time as 7:00pm and not 7pm.
6. When referring to the church please use one of the following: First United Methodist Church of Pensacola (formal), First UMC Pensacola (semi-formal), or First Church (informal).  However, “First Church” should only be used after using the formal or semi-formal version of the church name.
7. When referring to a location on the campus of First Church, please use its proper name.  These include Main Sanctuary, Wesley Abbey, Governor Perry Home, Perry Home Coffee House, Children’s Education Building, The Ark, The Wright Place, Henry Roberts Activity Center, Ike Terry Rehearsal Hall, Youth Ministries Center, and Outreach Ministries Building.
8. Any church related communications (including articles, publications and electronic media) are subject to additional editing or formatting for style and content by the Director of Communications.

Approved Communication Methods
First Church has established standard formats and practices for communicating to the congregation and community.  Staff and laity are expected to use the approved formats in the manner that they are intended.

The Methodist Witness
Submit Your Articles to the Methodist Witness Using This Link

The Methodist Witness is the bi-monthly newsletter of First Church.  This is the primary means of communicating important activities and events to both the congregation and visitors.  Every two weeks over 1400 hard copies are mailed and over 750 digital copies are emailed.  Every ministry and area of the church is expected to include their activities in The Methodist Witness, even if you communicate with people directly related to your activity using another format.

The Methodist Witness is intended to provide positive promotion of the church to both members and visitors, while including the necessary information about activities and events and how to get involved. In addition to providing information about upcoming events, The Methodist Witness should also be used to celebrate successful previous events. It is the staffs responsibility to submit follow-ups of events to be communicated. Photographs are often helpful in communicating the event and should be submitted with the article.  The Methodist Witness is an appropriate place to provide related clip-art and photographs in your articles.

Church members and volunteers are also invited to submit items to be published in The Methodist Witness, but should be aware that all submissions are subject to editing or formatting for style and content.

Bulletin for Sunday Worship
The back page of the Sunday Worship Bulletin includes time sensitive announcements, usually for the coming week.  Announcement space in the bulletin is limited and subject to approval.  These announcements are all written in a standardized format and font and include no clipart.  During special occasions additional announcement inserts may be added to the bulletin.

Bulletin Boards/Posters
Bulletin boards are positioned around the church campus and should be used to display posters or flyers. Posters/Flyers should not be posted on walls or doors.  Also, please remember to remove your poster after your event has concluded.

Pylons, Exterior Signage and Banners
Special events may also be advertised using the information pylons located in each lobby, as well as using exterior signage including banners and our main church sign. Any exterior or lobby signage should be scheduled with the Director of Communications.

FUMCPensacola.com
FUMCPensacola.com provides the most comprehensive overview of all the ministries, services and activities for the church.  Please check information regarding your areas of responsibility on a regular basis and make sure this information stays up-to-date.  Information which is submitted for publication in The Methodist Witness is also formatted to be included on the website.  The website is also the ideal location to include additional information, which could not be included in The Methodist Witness. All hard copy forms should also be made available online.  To make sure that your event or activity is included, please contact the Director of Communication.

Emailing
All staff of First Church should be provided with an official church email address.  This address consists of the initial of their first name followed by their last name.  (Example: jhunt@pensacolafirstchurch.com)  This email is to be used for church related activities and correspondence.  Please be aware that all emails sent and received to this address are the property of First Church and are not subject to privacy.

Email intended for groups of 20 or more should be sent using Constant Contact.  Constant Contact is a bulk-email provider that complies with FCC guidelines and allows users to unsubscribe from receiving emails from an organization, if desired. Church-wide email or email intended for groups of 250+ should be coordinated through the Director of Communications.

Phone Tree
For special events and other approved meetings, a phone message can be sent to assigned groups by Phone Tree.  Requests for phone trees must be submitted via email to jebhunt@pensacolafirstchurch.com and should include: Date for sending phone tree (please allow 48 hours), exact script of phone tree announcement (please limit to less than 25 seconds), and a list (including phone numbers) of the group you would like called.  It is the requesting parties responsibility to make sure the list and phone numbers is up-to-date and accurate.

Twitter/Group Texting
First Church has the ability to send messages and texts via Twitter at http://twitter.com/FUMCPensacola.  Twitter is used as a last minute reminder for church-wide announcements and upcoming events.  As a general rule, no more than 3 twitter messages should be sent a week.

Hashtags:
First Church has designated two (2) hashtags to be used when tweeting from or about the church.  Staff and church members are encouraged to include #fumcpcola and #iconpcola when tweeting about the church or ICON.

Facebook
Facebook can be used to help communicate information to church members who have a Facebook account.  The church has a Facebook Places page located at https://www.facebook.com/FUMCPensacola.  This allows Facebook users to check-in, like, view photos, leave comments and more.  Members and visitors are encouraged to “check-in” whenever they are at First Church.

In addition, two other Facebook accounts exist for the church and include ICON Live and Youthfumc Pensacola.  These are used to communicate with specific groups of the church.  Access to the church Facebook pages are limited and are managed by the Director of Communications.  While private group pages may be created to communicate with specific groups at the church, please do not create additional church-wide usernames.

Community/External Advertising and Promotion
In order to provide a consistent and professional message, all external or community-wide advertising and promotions should be done by, or in prior consultation with, the Director of Communications.

First Church reserves the exclusive right to all the published material created by officers and staff of the church.  Additionally, First Church reserves the right to defend itself from any third party work about or pertaining to First United Methodist Church considered damaging to our reputation or identity.

Other Forms of Communication
Other forms of communication are available including postcards, pylons, banners and more.  Please consult with the Director of Communications to decide the most effective of form of communication from your ministry or event.

Logos and Marketing
All flyers and other publications which include the church name or other marketed ministries, should include the approved official church logos.  High resolution press-ready files of our frequently used logos are available here.

Color Palette:
When possible, the official color scheme of the church should be followed.  This color scheme has five custom colors including: Historic Rust, Beach Rose, Brownstone Brown, Governor’s Green, and Hymnal Page Beige.  Color examples and the exact CMYK values for each color are available here.

Links for Communication Resources or Applications:
First Church subscribes to numerous services to assist you in effectively communicating, planning and designing.  To access these services, please contact the Director of Communications for username and password.

Photo Uploading and Gallery:
SmugMug
All ministry areas are encouraged to take photos of their ministries and activities and upload them to SmugMug for the congregation to view.  Photos are sorted by year and event.

Graphic Design Resource:
Graceway Media
Graceway Media provides a number of graphic designs related to church related events.  These designs are customizable, but require Photoshop (software) which is only available on select computers at the church.

Newsletter Newsletter
Church related Clip-art for publications

Emailing:
Constant Contact
Email intended for groups of 20 or more should be sent using Constant Contact.  Constant Contact is a bulk-email provider that complies with FCC guidelines and allows users to unsubscribe from receiving emails from an organization, if desired. Church-wide email or email intended for groups of 250+ should be coordinated through the Director of Communications.

Worship Planning:
Planning Center Online
Planning Center Online is a resource for planning services and scheduling volunteers.

0 Comments

Add a Comment

Your email address will not be published. Required fields are marked *